Both Legs Ache And Burn

The unique, you know?

"But you are an architect, you too? "Me? Oh, no, no! I am pro advisor at Orange. "
This dialogue, from the latest advertisement from Orange, we hear every day at this time on television channels. I do not know what it is for you, but this commercial has a gift for my nerves.

While the semantics used in 20 seconds is flawless and addresses the themes of traditional customer relationship: the exchange, the active listening, project identification and constraints, the strength of proposals.

Although the association of pro business advisor to the architect's Orange may well be found, one wants to show he is building a customer relationship reassuring, the other built secure premises.

But the result is not to go and get the message makes it uncomfortable. Orange gives the impression that there is a business language standard that must operate regardless of the profession.

How far we are notions of differentiation, values ! Add to that the redundancy of this commercial and we are plunged into the excitement.

As we are far from Campaign Orange 2009 on "a desire, a meeting, especially a wave and a slap" that was so found.

I recently had the need for a company to hire a consultant pro Orange, again the language was standardized, but the service was far away: the pro advisor promised me remind me to analyze constraints, it was eight days ago!

What do you think?