The gross margin performance: feedback The gross margin is a key indicator in all businesses, but it is a financial indicator, result and therefore an indicator of the past that, reading Anglo-Saxon , is called a "lagging indicator" . Action on the gross margin required to identify operational indicators influencing the performance of gross margin that is still called the action indicators or leading indicators or "leading indicators" having a causal hard with the objective (translated by indicator delayed). The leading indicator allows the anticipation of a trend that is confirmed by the lagging indicator of outcome. Outcome indicator or indicators of actions, must still ensure the validity and reliability of measurement of indicators used. The validity expresses the fact that a measure of success to realize what it is supposed to represent and express the reliability that this measure should not be flawed. Finally, and foremost, it is necessary to ensure and test the causal links leading indicators the outcome indicator and output indicator to the strategic goal. The results indicator assesses he pertinently the objective? Remembering that A goal is associated A and A only lagging indicator.
The determination of gross margin is the ratio of consumption to turnover. Cost accounting allows an even thinner margin by identifying the family of items. Choice of indicators, validity, reliability, causality, it must therefore first analyze the flows other than those from buying and selling and influencing the gross margin to identify famous leading indicators.
This analysis amounts to rationalize the gap between consumption as shown in the accounts and the sum of weighted average costs (CMP) of items sold. This is still to identify and value all logistics flows entering the consumer and compare this recovery in consumption in accounting.
This control is essential to perform regular or it is clear that it is not systematically put in place because if the problem seems simple to state, its resolution will quickly become complex.
Yet, issues of control are of great importance:
- Identify the flow involved in consumption (the samples, the provision for commercial the scrapping, replacement SAV levies Various known unknown shrink, etc ....)
- Allow the choice of performance indicators to be used on these flows, and then intervene on sources internal logistics performance loss at the Gross margin, ie to identify the leading indicators related to the lagging indicator gross margin.
- To be assured of the validity and reliability of selected indicators and their causal link with outcome indicator,
- Understand the internal causes of fluctuation in gross margin (leading indicators). It is easier to act on them than on marketing actions, or revisions of sale or on purchase price negotiations with suppliers.
gap approximation
But when one tries to be comprehensive in the operations to be taken into account to make this comparison, it is clear that there is always a gap reconciliation and that it may, depending on the complexity of the organization or the number of items managed represent a significant value nonetheless. And besides, even when the overall gap leads to an acceptable value, it can actually hide important variations in the analysis section, the negative differences generated by some sections being offset by positive variances in other articles.
I have several times been brought to practice this type of approximation in the companies using different ERP distribution. This analysis was very time consuming to reach an acceptable gap in absolute terms but each time the findings identifying particular failures impacting performance margin.
I thought I was just there on specific cases, the comment left by Michael Heck, manager of a software firm, in response to my post on performance evaluation Business indicated that this issue was in fact a recurring theme in many societies and that application had been developed within the IT services company to respond.
causes trouble this approximation are of 3 types:
One factor computer
Every logistical operation must be matched by computer operation which will affect the case or not, the calculation of CMP section. Now all logistical situations can be envisaged during the initial setup of the ERP. It is then observed over time inflation in the creation of computer operations involved in the movement of an article and / or its recovery and thereby face of such a choice, it creates a risk of error in their use by those involved.
Conversely, for computer processing of certain logistics flows uncommon and not considered during the implementation of ERP is a great temptation for users to use existing IT operations but not for originally for the treatment of such flows.
Inflation in the creation of computer operations, lack of control of authorizations for their use, not provided logistic flows to the origin and use of alternative procedures, if these events are not checked and corrected inevitably lead to errors in the computation of the CMP section and thus in the calculation of gross margin.
Finally, special attention should be focused on ensuring the proper management of computer dates of operation in all processing of the information system. This point seems to be obvious, yet it is still too often a source of dysfunction.
A human factor
The human factor is also creator of deviations by the error (mistake, error reference, packaging error, wrong date, etc.. ...) or by the disregard or ignorance of certain procedures for processing transactions to follow.
One factor management
Finally management methods are used generating errors or deviations if business rules were not properly defined and integrated Information System.
Thus, differences in values between the order price and the prices charged are, bookkeeping, be turned into stock, and thus participate in the calculation of the CMP, but only for the share of items remaining in inventory at receipt of the invoice. Conversely, in the rapprochement of the valuation of logistics flows in accounting should be added to the enhancement of logistics flow differences of values for items consumed.
The achievement of such control appears a little complex but it allows the Director of Finance, besides having perfect knowledge of all logistics flows, offering the possibility of steering the margin indicators valid, reliable and demonstrating their causal links to the gross margin.
What do you think?